Trade shows are great way to drive people to check out your brand and possible close a deal and make a sale. But in a place where you are competing with businesses who are offering the same services as yours, it can be tough.
To ensure that you are ahead of the game, experts in marketing and events provided a list of pointers that can help you win the trade show marketing stint. You can try these out and see how you can beat your competition:
- Create a distinct booth design
In most trade shows, booth designs can look alike which makes it hard for booth visitor to tell which one is yours. If you are keen on beating your competition, you need start with creating a booth design that would set you apart from other businesses. Consult with experts in exhibition booths in Dubai to know what kind of exhibition and booth design can help you to stand out and drive people to know your brand. But it would be best if you can gather some pegs and references.
- Train your staff on proper booth manning
Having a stunning booth design is one thing, but an excellent staff manning the booth is another story. You need to ensure that the people who will man your exhibition booth are equipped with the necessary skills. You need to keep in mind that these people will serve as your frontliners. They will be the ones who will represent your company to the target audience at hand, so be sure that they are trained well and equipped them with the right information about the company and the product.
- Prepare your marketing collaterals
Your staff would need all the help you can get to ensure that they are representing the company well. With that, they needed to have a number of marketing collaterals to help them explain what your company can offer to their prospective clients.
- Create a winning presentation
This is important, especially for booth designs that are interactive. Having a cool and informative video presentation that will help inform the booth visitors about your offerings. This would give the staff less things to do as visitors can get information from the video itself.
- Incorporate other marketing strategies
Trade show is just one part of a solid marketing strategy. It would be best if you can get incorporate other marketing strategies to further push your marketing efforts.